The process of setting up an online retail business is awash with choice and opportunity. Deciding how best to make my products available online is just one of the decisions I have had to make.
I have chosen to sell my artwork through Etsy. Here’s why…
Why choose Etsy?
For a start, it’s an established site and a trusted one. At the time of writing, they have 1.6 million people selling through their site and 25 million active buyers (you can see the current numbers on the Etsy site). So they must be doing something right.
Not only that, but they have an ethos that resonates with me. Here is the Etsy mission statement:
Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world.
We are building a human, authentic and community-centric global and local marketplace. We are committed to using the power of business to create a better world through our platform, our members, our employees and the communities we serve.
In practice, this means that they enforce rules on the people who want to sell through their site. Good rules. Rules that ensure that their customers are getting something good.
Good for whom?
Good for you, the customer. Because you know that when you buy through Etsy then you are getting something that has been handmade by the seller (or is a vintage item or craft supplies, but I’m not in the market so we’ll skip that bit). If the seller (that’s me!) can’t convince Etsy of the integrity of what I am selling, then it doesn’t get to go in the shop.
But it’s also good for the planet. Etsy themselves are committed to recycling, composting, and volunteering. Not only that, but if I want to sell something through their site then I have to convince them that anyone involved with that process runs a responsible process. Transparency is key and I am always keen for you to find out more about how my products are made.
Read all about it!
Etsy also offers a review system, so you get the chance to leave your comments and read about the experiences of others. I’m a customer too, and I know the value I place on the reviews other people leave on sites. Hearing about the service others have had, has often helped me when choosing whether to buy (or not!) online.
Keeping you safe
Nothing in life is 100% safe, but I want to make buying from me as secure as it can be. In a previous post I let you know about how I am keeping your details safe on this site. Making sure that your payment details are secure is another key component of shopping online.
As a seller, I don’t get to see your credit card or payment details at all. That’s a good thing. Those details are kept between you and Etsy and that helps to keep them safe. (Not that I’m not trustworthy, of course, but there’s no need for me to have them and therefore I don’t get to see them. Much simpler that way.)
Hopefully you now know some of the reasons why I have chosen to use Etsy for my online shop. But if there’s anything I haven’t covered (or, quite possibly, haven’t even considered) then please let me know. Leave a comment below or get in touch via the Contact page.
So where is it, this shop of yours?